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Vehicle Check-in: Service Lane
Company: Dealer-FX
Role: Product Design Manager

Tools: Figma, Miro, MS ADO
Discovery
Designed an Analytics Dashboard (Control Tower) to see the performance of the Marketing Campaigns
Goals
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Design a mobile app to view the performance of individual campaigns run by the bank
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Marketers can search, bookmark, and analyze campaigns quickly
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Mobile app should focus from a high-level view as a detailed view can be viewed on the web
UX Research Methods
Design Thinking Workshop
Feature Priority Card sorting
Tree Maps
Define
Created overall Design strategy to accommodate current and future needs. Created Customer Journey Maps, User Mental Model, Competitive Analysis, and User case diagrams to better align with the design strategy
Design
Design Goals
Designed low-fidelity wireframes, high-fidelity wireframes, interactive prototypes.
Conducted A/B Testing and Usability Testing to validate designs
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Easy Navigation
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Easy searchability and option to star favourites
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Scalable design - Ability to add more features in the future
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Card Design for quick glance of information
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Use of easy to read graphs/charts
Low Fidelity Wireframes
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