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Marketing Campaign Manager

Company: Flybits

Role: Product Design Manager

Tools: Figma, Miro, MS Office

flybits-logo-RGB.png

Discovery

Problems/Challenges

Created wholistic design and content strategy across web and mobile SaaS product

  • The old design had a lower user adoption rate

  • Customer Journeys were misleading

  • Content and copy were not helping users navigate

  • The design didn't match with current trends

  • The product was not scalable

  • Campaign creation was time consuming

  • Website navigation was confusing

UX Research Methods

Observation / Diary Studies

Benchmarking Analysis

Analyze User Analytics

Define

Created overall Design strategy to accommodate current and future needs. Created Customer Journey Maps, User Mental Model, Competitive Analysis, and User case diagrams to better align with the design strategy

Service Design Deliverables

User Mental Model

User Mental model.png

Competitive Analysis

Competitive Analysis.png

Use Case Diagram

Blueprint - Use Case Diagram.png

Use Case Diagram

Design

Design Goals

Designed low-fidelity wireframes, high-fidelity wireframes, interactive prototypes.

Conducted A/B Testing and Usability Testing to validate designs

  • Easy Navigation

  • Improve searchability and learnability

  • Scalable design - Ability to add more features in the future

  • Introduce Templates for faster Campaign creation

  • Introduce Reusability by duplicating existing campaigns

  • Auto Categorize marketing offers

A/B Testing - Navigation Menu

A_B testing - Navigation.png

User Testing - Screen Flows

Interactive Prototype

Delivery

Conducted Qualitative and Quantitative UX Research studies to learn the impact of the new design on the users. Translated complex data into meaningful and actionable recommendations. Identified KPIs to track for successful product adoption.

UX Research Findings

Mixed Method Usability Testing

Google Analytics

32%

increase in user adoption

4x

increase in payment device registration

80%

reduction in customer call wait time

83%

reduction in time taken to install a payment device

92%

reduction in customer go-live time

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