Marketing Campaign Manager
Company: Flybits
Role: Product Design Manager
Tools: Figma, Miro, MS Office
Discovery
Problems/Challenges
Created wholistic design and content strategy across web and mobile SaaS product
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The old design had a lower user adoption rate
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Customer Journeys were misleading
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Content and copy were not helping users navigate
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The design didn't match with current trends
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The product was not scalable
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Campaign creation was time consuming
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Website navigation was confusing
UX Research Methods
Observation / Diary Studies
Benchmarking Analysis
Analyze User Analytics
Define
Created overall Design strategy to accommodate current and future needs. Created Customer Journey Maps, User Mental Model, Competitive Analysis, and User case diagrams to better align with the design strategy
Service Design Deliverables
User Mental Model
Competitive Analysis
Use Case Diagram
Use Case Diagram
Design
Design Goals
Designed low-fidelity wireframes, high-fidelity wireframes, interactive prototypes.
Conducted A/B Testing and Usability Testing to validate designs
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Easy Navigation
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Improve searchability and learnability
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Scalable design - Ability to add more features in the future
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Introduce Templates for faster Campaign creation
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Introduce Reusability by duplicating existing campaigns
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Auto Categorize marketing offers
A/B Testing - Navigation Menu
User Testing - Screen Flows
Interactive Prototype
Delivery
Conducted Qualitative and Quantitative UX Research studies to learn the impact of the new design on the users. Translated complex data into meaningful and actionable recommendations. Identified KPIs to track for successful product adoption.
UX Research Findings
Mixed Method Usability Testing
Google Analytics
32%
increase in user adoption
4x
increase in payment device registration
80%
reduction in customer call wait time
83%
reduction in time taken to install a payment device
92%
reduction in customer go-live time