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Mobile App - Analytics Dashboard

Company: Flybits

Role: Product Design Manager

Tools: Figma, Miro, MS Office

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Discovery

Goals

Designed an Analytics Dashboard (Control Tower) to see the performance of the Marketing Campaigns

  • Design a mobile app to view the performance of individual campaigns run by the bank

  • Marketers can search, bookmark, and analyze campaigns quickly

  • Mobile app should focus from a high-level view as a detailed view can be viewed on the web

UX Research Methods

Design Thinking Workshop

Feature Priority Card sorting

Tree Maps

Define

Created overall Design strategy to accommodate current and future needs. Created Customer Journey Maps, User Mental Model, Competitive Analysis, and User case diagrams to better align with the design strategy

Screen Flow Diagram

Screen Flow diagram.png

Design

Design Goals

Designed low-fidelity wireframes, high-fidelity wireframes, interactive prototypes.

Conducted A/B Testing and Usability Testing to validate designs

  • Easy Navigation

  • Easy searchability and option to star favourites

  • Scalable design - Ability to add more features in the future

  • Card Design for quick glance of information

  • Use of easy to read graphs/charts

Low Fidelity Wireframes

Interactive Prototype

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